Advertising Toolkit: Statewide Advertising Campaign

Big Future. Small Price Tag.

The Statewide Advertising Campaign is designed to encourage unemployed and underemployed working adults to enroll in community and technical colleges to enhance employability and earning potential, and support higher FAFSA/WASFA completion rates.

The audience is:

  • Unemployed or underemployed adults who want to upgrade their skills and/or get a degree who want to take a step forward in their lives by upgrading their skills and knowledge — whether they want to train for a career or transfer to a university
  • Focus on underrepresented populations, including people of color and men
  • Ages 19-45
  • Personal income of $97,000 or less for a family of four
  • Considering going to college in the near future

Launch Guide

The Launch Guide outlines the rationale and strategy behind the statewide marketing campaign. 

Marketing Plan

The Marketing Plan provides detail about what strategies to use and when to use them. The Marketing Plan Walk Thru describes each section of the Marketing Plan.

Pre-roll Videos

CRM Messages

Emails

Digital Set 1

Digital Set 2

Postcard

Radio

Social Media Ads

Contacts

Laura McDowell
Director of Communications
lmcdowell@sbctc.edu 
360-704-4310

Katie Rose
Communications and Marketing Associate
krose@sbctc.edu
360-704-4367