Advertising Toolkits

Find Yourself Here

Reaching prospective students is as important as it is challenging. Recruiting and retaining students stands as one of the most — many would argue the most — important role of a college's marketing and public relations department. And it's no small task.

These Advertising Toolkits are designed to provide college marketing and public relations departments with resources they need to target prospective students. The toolkits here include the words, layouts and ideas that will help you reach and talk to people who might want to enroll. Resources were developed with the help of research, surveys, focus groups and industry experts. Use them as is, or adapt them for your specific district and audience. It's entirely up to you.

We'll continue to build the Advertising Toolkits as we develop more materials, so check back. As always, if you have questions, feel free to reach out to us. We want these tools to be helpful and supportive as you continue to excel at the important and challenging work you do.