Using Washington state's Centers of Excellence as its "hook", the Nontraditional Career Fields Advertising Toolkit uses videos to promote enrollment among genders who don't traditionally enroll in programs related to each center's area of expertise. This would encourage, for example, men to go into nursing and education, and women to pursue careers in construction and information technology.

Videos

Click the links below to access the video files:

Washington State Centers of Excellence video licensing information.

Contacts

Laura McDowell
Director of Communications
lmcdowell@sbctc.edu 
360-704-4310


Katie Rose
Communications and Marketing Associate
krose@sbctc.edu 
360-704-4367